Website Community Revival Ltd
Specialist in education, training and consultancy
Volunteer Social Media Manager Job Description
The Social Media Manager will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership. This position is part time and on a volunteer basis with benefits, including attendance at Social Media, blogging and industry-specific conferences and references.
The following seven Social Media marketing components are the roadmap to success and are the responsibilities of the Social Media manager. The Social Media manager must master them to execute social campaigns effectively:
1. Clear Objectives
Set realistic goals. It isn’t enough to say you “see” results, you must tie back to your objectives. You’ll never know Social Media ROI without first setting objectives. For example five commonly used objectives for Facebook marketing are:
Growth of Likes
2. Great Design
Visual content has a lasting effect on us humans. Whether it’s status updates, landing pages or Facebook ads, what the audience sees is what they’ll remember. Make sure it’s consistent, compelling and gets our point across.
3. Solid Content Strategy
What you post on your Social channels is the foundation for all your other Social Media marketing. The Social Media manager must perform a “Brand Discovery”, which outlines what it is about our business that makes it unique. This includes our core values and beliefs, and the reasons people want to use our services. The answers should be in-depth and detailed.
The second part of our “Brand Discovery” describes our ideal audience. What are their interests, what problems can they solve, where do they spend their time, and how can you help them? Quality information that’s relevant to our ideal audience attracts them and sets our Social marketing up for the next steps.
4. Promotion Strategy
We need to continually grow our fan base. Social advertising is a very valuable tool to get our message heard. However, Social ads don’t look like the ads we’re used to seeing. They differ in content, placement and targeting. The best way to grow our Facebook page is to utilise Facebook Ads. A small pre-defined budget with carefully selected photos and ad copy (with a clear call-to-action) will increase likes and foster engagement.
5. Engagement Strategy
The Social Media manager should listen, respond, ask questions and engage with our audience. There should be careful consideration on how you respond to organic (non-paid) leads. People will ask questions and the Social Media manager should have knowledge and/or experience of the sales process to respond correctly. If a lead asks a question, answer it and follow it with a question back to them.
6. Conversion Strategy
With growth and engagement strategies in place, the Social Media manager’s job is to convert fans/followers into customers. The more advanced form of Facebook marketing utilises Facebook ads and optimised landing pages to capture leads and convert them into sales. The Social Media manager is is to advise and support with conversion strategies to meet our aims faster, more cost-effectively and achieve the best results.
7. Measure & Analyse to establish ROI
Measure results on a weekly basis. Results must tie back to our objectives. Factoring in time, effort and budget to determine if our efforts are succeeding.
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the company’s ideal audience.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximise results.
Qualifications and Experience
Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
Demonstrates creativity and documented immersion in Social Media.
Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
Displays ability to effectively communicate information and ideas in written and video format.
Exceeds at building and maintaining sales relationships, online and off.
Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
Makes evident good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
Possesses functional knowledge and/or personal experience with WordPress.
Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
To apply for this job please visit the following URL: http://www.communityrevival.co.uk/?page_id=16 →